Money Talks

I’m not a fan of small talk.  Sure, simple back-and-forth is a great way to learn important tidbits about an otherwise unknown person, and I like such pleasantries, but after that, I’m ready to jump into more meaty topics. 

That’s why I enjoy medium talk – “What’s your favorite band, how do you feel about your day, do you have any siblings?” – and large talk – “What makes you afraid, when are you proud of yourself, have you ever thought about adoption (wink, wink, nudge, nudge)?”

Granted, some strangers find it awkward to spend any amount of time with me in a public restroom, but others find it refreshing to open up and move beyond talking about the weather.


Let me assure you, I don’t set out to make people feel uncomfortable intentionally, but I do love hearing about who people are, getting to the heart of what makes them tick, and learning how they think they’re doing at this life gig. 

However, when it’s time to talk about money, well, I really don’t like it very much at all.

Building a nonprofit from scratch has been one of the most gratifying things I’ve done in my 40 years.  Asking family, friends, and strangers to support it, on the other hand, is notably difficult – even for someone like me who doesn’t shy away from the difficult things.     

I know I’m not the only one who feels that way, which is why giving days, like Amplify Austin, are so beneficial because they provide a fast and easy way to support nonprofits without all the money talk.


Although fundraising isn’t my favorite part of my job, I do it because I believe in the change I see in kids and parents when we help them. 

And it’s just not possible to help them without the generosity of countless supporters. 

That, my dear friends, IS my favorite part of the job.  So many people have stepped up to give their time and resources that Becky and I get to jump into the trenches with families at almost no cost to them. 

It’s one of the coolest examples of humanity, and I’m honored to be a part.

So for Amplify Austin this year, which begins February 28 at 6:00pm and runs for 24 hours, think about giving to Stand Up Eight or another nonprofit doing work you care about, because money talk – whether it lasts for only a day or for an entire lifetime – can change the world.

Jen Reichert